Once upon a time, a visionary young man called Dani enjoyed with new merchandise indie band from Semarang, Indonesia. He thinking "how to make merch like this ?" from that moment Dani contact his friend called Agit to be find out "how to make merch band ?". And then Agit said to Dani, "what if we tried to ask Mr. Item ?" Dani answered "okay, that sound so good". Next day, they came to the Mr. Item house, there is they tell all they want to Mr. Item. Mr. Item said "I really can help you boys!"
On the afternoon after they (Agit & Dani) finished the class, they met in the canteen to talk about the project. "we need a name to our cloth" Agit said. and Dani answered "yes, we need a nicely name but so awesome for our cloth. "how about the name partinent with our dream and our better future ?". Agit answered "yes, i'm agree. Really agree!" when we Googled, we found some articles. Some minute latter Agit said, "how about 'Early' for the name our cloth ? the description why Early ? A humans life certainly have a dream, and they think to realized the dream to rise the best future! How ?" and then Dani answered statement from Agit so quickly "oh shit! it's good idea dude! from our dreaming, we're create our dreaming and then we can realized to early to rise our the best future!"
In short, Early is concretion from our dreaming, we're create our dreaming and then we can realized our dreaming to early to rise what we want in our the best future!
Dani Nugroho
Founder, Director
Agitya Atge
Co-Founder, Second in Command
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